The Dallas Cowboys use the Hypervolt Plus massage gun and other recovery technology devices and tools provided by Hyperice to optimize the team’s performance and help extend the players’ careers.
Dak Prescott and his teammates will have access to the percussive massage device on the sidelines via HyperTank carts, with additional recovery technologies developed by Hyperice available to the players, staff, and cheerleaders throughout all training facilities and locker rooms.
The Cowboys are the third NFL franchise to secure an official partnership with Hyperice after the Irvine, California-based company announced similar deals with the Kansas City Chiefs and the Seattle Seahawks. Hyperice is also the Official Recovery Technology Partner of the NFL.
Statement by Jim Huether, CEO of Hyperice
“The Dallas Cowboys are one of the most exciting and powerful organizations in all of sports, in addition to a favorite amongst global American football fans,” said Jim Huether, CEO of Hyperice.
“The partnership will help us connect with the incredible Cowboys fanbase in Dallas and beyond, and extends our league wide partnership with the NFL to drive recovery technology innovation on and off the field.”
Statement by Jim Maurer, Dallas Cowboys Head Athletic Trainer
“At the Dallas Cowboys, we are always in search of cutting edge technology that helps our athletes recover quickly and efficiently to stay on the field,” said Dallas Cowboys Head Athletic Trainer Jim Maurer.
“Hyperice accomplishes that goal with top quality products that show superior results that our players are excited to use this season and beyond.”
About the Dallas Cowboys
Founded in 1960, the Dallas Cowboys are one of the most successful and most popular franchises of the NFL. With five Super Bowl championships thus far, they are tied with the San Francisco 49ers only behind the Pittsburgh Steelers and the New England Patriots with six titles each.
The Dallas Cowboys are also often referred to as America’s Team due to its popularity all over the country, which helped the team sell out a consecutive 190 regular and post-season games, both at home and away, an NFL record streak that began back in 2002.
Helped by the nationwide following and media attention, the franchise owned by Jerry Jones became the first sports team in history to be valued at $4 billion by Forbes magazine in 2015 and later the first team to be valued at $5 billion in 2018.
Featured image courtesy of Hyperice.