Erling Haaland uses the Hypervolt and Hypervolt Plus massage guns, Normatec Pro 2.0 compression technology, and the Vyper 2.0 vibrating fitness roller to optimize his performance and recovery time as a striker for Borussia Dortmund and the national team of Norway.
“I’ve used Hyperice recovery tools before and after matches for years to help me maintain and compete at the highest level,” Haaland said during the announcement of his partnership with the company, which will make him the Global Face of Football for Hyperice and see him create original content to educate other athletes and fans on the importance of recovery.
The California-based recovery technology company also represents the first equity stake for the Norway international, joining other athlete-investors such as Patrick Mahomes and Fernando Tatís Jr. “It’s amazing to be a part of their distinguished global athlete roster as Hyperice technology not only helped me get to the top of the game, but also keeps me there,” added the 21-year-old.
Teaming up with Haaland by making him both a brand ambassador and investor underlines Hyperice’s intent to expand into football and major European markets such as Germany, France, Italy, Portugal, Spain, and the United Kingdom. The partnership comes a few months after Hyperice became the Offical Recovery Technology Supplier for Tottenham Hotspur.
“Erling is not only one of the world’s best footballers, but is also a leader and inspiration for young athletes all around the globe,” Hyperice CEO Jim Huether said about one of the most sought-after prospects in football. “We are proud to have Erling on team Hyperice as both an investor and our face of global football to drive innovation and performance for years to come.”
About Erling Haaland
Erling Braut Haaland was born on July 21, 2000, in Leeds, England where his father Alf-Inge Håland played for Leeds United at the time. After moving back to Norway at the age of three, Haaland started his career playing in his parents’ hometown Byrne and later moved on to play under now Manchester United manager Ole Gunnar Solskjær at Molde.
After signing with Red Bull Salzburg in 2019, he scored three goals in his UEFA Champions League debut against Genk and went on to become the first teenager to score in five consecutive matches in the competition. Only a year later, Haaland transferred to Borussia Dortmund and scored a hat-trick in his Bundesliga debut against Augsburg.
Keeping up these incredible performances throughout the season, the Norway international became one of the most sought-after targets in football and is considered the best young striker alongside Paris Saint-Germain‘s Kylian Mbappé. Haaland is the fastest and youngest player to reach twenty goals in the UEFA Champions League.