Hyperice is a leading recovery and performance technology brand. The Orange County, California-based company was included in the Inc. 500 list for the fifth consecutive year in 2020 and is a pioneer of percussion, vibration, dynamic air compression, and thermal technology.
Its flagship product is the Hypervolt Plus, which according to the company itself is the world’s quietest handheld percussive massager. The device is used by leagues like the NFL, NBA, and UFC as well as world-famous athletes like Kansas City Chiefs Quarterback and Super Bowl Winner Patrick Mahomes and NBA All-Star Blake Griffin.
Other products from the brand include vibrating foam rollers and portable heating pads. The company’s main competitor is Los Angeles-based Therabody.
- Product Lines
- Brand Ambassadors
- Company Profile
Hypervolt – Percussive Therapy
In our comparison Hypervolt vs Hypervolt Plus, we explain the difference between the two devices of the first generation. For a side-by-side comparison of the second generation, read Hypervolt 2 vs Hypervolt 2 Pro.
Normatec – Compression Therapy
Venom – Thermal Therapy
- Venom Back
- Venom Shoulder
- Venom Leg
Hypersphere – Vibration Therapy
Vyper – Vibration Therapy
- Vyper 2.0
- Vyper 3.0
Hyperice – Ice Compression Therapy
Official Recovery Technology Partner of the NBA
In July 2020, Hyperice entered a multi-year partnership with the NBA to become the Official Recovery Technology Partner of the NBA. Under the agreement, they will provide their award-winning Hypervolt Plus massage gun to every NBA player.
We share a common vision: to prioritize player health and optimize performance. […] Having the award-winning handheld percussion massage device beneath each player’s seat offers them the most robust technology to prevent injury, stay warm, and improve their physiology before, during, and after a game.Hyperice about their partnership with the NBA (Source: hyperice.com/nba)
“One of the things we are concerned about in the NBA is player health and comfort,” Dan Rossomondo, NBA senior vice president of media and business development, told Front Office Sports when asked about the deal.
“We noticed players using these and we had a conversation between the league and Hyperice about a like-minded partnership.”
Official Recovery Technology Partner of the UFC
Only two months later in September 2020, Hyperice was named Official Recovery Technology Partner of the UFC. “UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” said Hyperice CEO Jim Huether.
“Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities.” Bantamweight and Featherweight Champion Amanda Nunes became the latest addition to the brand ambassador lineup.
Official Recovery Technology Partner of the MLB
The following month saw the California-based brand team up with the MLB to become the Official Recovery Technology Partner of the MLB. At the same time, they added San Diego Padres Shortstop Fernando Tatís Jr. to both their list of investors and brand ambassadors.
“We are proud to be named the Official Recovery Technology Partner of Major League Baseball, and to have MLB sensation Fernando Tatís Jr. join us to drive our health and wellness mission,” CEO Jim Huether told the MLB.
“This multi-year partnership with MLB represents our collective commitment and vision to prioritize player health and optimize performance league-wide. Now, for the first time ever, MLB athletes will have real-time access to cutting-edge recovery technology on the field, in the dugouts and in bullpens. Together, we plan to elevate the in-game experience for future generations of baseball.”
Official Recovery Technology Partner of the PGA
Also in October 2020, the PGA TOUR became the latest league to provide Hyperice recovery products and technology to their players and trainers when they made the Hypervolt the Official Recovery Device of the PGA TOUR.
“Our partnership with the PGA TOUR is truly the first of its kind. In addition to delivering Hyperice recovery technology directly to players during tournaments to optimize performance, we’re able to give fans behind the scenes access to their favorite players’ health, fitness and recovery routines,” explained CEO Jim Huether.
“Today’s announcement demonstrates the PGA TOUR’s commitment to elevating the sport and performance of its athletes. We’re also excited to have golf superstar Rickie Fowler join Hyperice as an ambassador and investor to help further advance our global health and wellness mission.”
Official Recovery Technology Partner of the NFL
One month later, Hyperice was announced as the Official Recovery Technology Partner of the NFL. With the league and several players like Mahomes, Watt, Christian McCaffrey, and Javris Landry already being investors in the company, this was the next logical step.
“For years, Hyperice has worked closely with NFL players, and team performance and athletic training experts to enhance athlete recovery,” CEO Jim Huether explained.
“This progressive partnership with the NFL represents our collective commitment to prioritize player recovery and optimize performance, league wide. As partners, we will work together to deliver cutting-edge recovery solutions for years to come.”
Today, their world-class athlete roster includes:
- Blake Griffin, Brooklyn Nets Power Forward
- Linsey Vonn, Olympic Skier
- Juju Smith-Schuster, Pittsburgh Steelers Wide Reciever
- Naomi Osaka, US Open and Australian Open Winner
- Colleen Quigley, Olympic Runner
- Ja Morant, Memphis Grizzlies Point Guard
- Amanda Nunes, UFC Bantamweight and Featherweight Champion
- Patrick Mahomes, Kansas City Chiefs Quarterback
- Fernando Tatís Jr., San Diego Padres Shortstop
- Rickie Fowler, PGA Tour Professional
- Laurie Hernandez, Olympic Gymnast
- Robin Arzón, Ultramarathon Runner & Peloton Instructor
- Tony Finau, PGA Tour Professional
- Sung-jae Im, PGA Tour Professional
- Cameron Smith, PGA Tour Professional
- Zhang Weili, UFC Strawweight Champion
- Erling Haaland, Borussia Dortmund Striker
Other prominent Hypervolt users are retired NBA legend Shaquille O’Neal and WNBA star Sabrina Ionescu.
More recently, Hyperice has also started to partner with sports teams and franchises as well:
- Tottenham Hotspur
- New Zealand All Blacks
- University of Kentucky Men’s Basketball
- Kansas City Chiefs
- Seattle Seahawks
- Kaulig Racing
- Los Angeles Lakers
- New York Yankees
- San Diego Padres
- U.S. Soccer Federation
- Dallas Cowboys
- Los Angeles Sparks
- Mexican Soccer Federation
Hyperice was founded in 2010 when they came to the market with an ice compression device for knees and shoulders.
Product Development With Kobe Bryant
Company founder and president Anthony Katz, then a high school teacher, had seen the great Kobe Bryant ice his knees on the bench during games. But the plastic bags wrapped in bandages were leaky, and Katz came up with a better solution.
Introduced by a mutual friend who worked out with Bryant at UC Irvine during the offseason, Katz wasn’t sure if his product would be a success. “But I had this idea and I knew that if I could get Kobe to wear it, then it would give it credibility and exposure,” he told ESPN.
Early Investments from Blake Griffin and Lindsey Vonn
Turns out, the idea was a great one. Other athletes including LeBron James and Blake Griffin tried the icing sleeve as well and became early adopters. Griffin was so impressed that he became an early investor in the company and recommended it to NFL running back Adrian Peterson.
“When I invested in Hyperice back in 2011, they were a small startup that was developing products to help players enhance their recovery and improve performance,” the Power forward told the NBA.
“The brand has made huge strides since then and has continued to evolve and innovate new technologies that we as players have all benefited from.”
Athletes from other sports like Olympic skier Lindsey Vonn and AC Milan forward Olivier Giroud soon followed suit and became early investors as well.
Investments by the NBA, NFL, and Several Star Athletes
With the Hypervolt becoming more and more popular and revenues of about $200 million in 2020, Hyperice raised $47.8 million of fresh capital in its latest funding round in October 2020. It is now valued at $700 million.
Besides the NBA and NFL, several star athletes acquired equity in the company: Patrick Mahomes, J.J. Watt, Anthony Davis, Chris Paul, Russell Westbrook, and brand ambassador Naomi Osaka are just a few of the new backers:
List of Investors in October 2020 Funding Round
- NFL through 32 Equity
- Patrick Mahomes
- J.J. Watt
- Jarvis Landry
- Anthony Davis
- Chris Paul
- Russell Westbrook
- Seth Curry
- DeAndre Jordan
- Ja Morant
- Ben Simmons
- Trae Young
- Doc Rivers
- Naomi Osaka
- Kelly Slater
- Rickie Fowler
Hyperice will use the funding to improve its artificial intelligence capabilities and develop its connected fitness effort HyperSmart, according to Bloomberg. HyperSmart can be synched with Apple Health and Strava to suggest individual recovery routines to the user.
In an interview with CNBC, Huether stated that he expects the company to hit a US$1 billion valuation “sometime in the next couple of months” and does not plan any funding rounds in the nearer future.
Instead, even an IPO could be possible: “We could do an IPO, acquire more companies or stay private and continue to expand our technology. It’s open for us right now.”