His team Manchester City started implementing Therabody‘s percussive therapy devices into the warm-up and recovery routines of all players in early 2020. About one year later, the Los Angeles, California-based company became the Official Recovery Partner of the City Football Group.
After experiencing the benefits of the devices himself, De Bruyne decided to acquire a stake in the wellness technology company alongside his countryman Thibaut Courtois, Manchester United’s Marcus Rashford, and several other professional athletes and celebrities shortly after.
Naturally, becoming an athlete ambassador to the brand was only the next logical step to take for the Belgian midfielder. In this role, De Bruyne joins Liverpool FC’s Trent Alexander-Arnold, Manchester United’s Cristiano Ronaldo, and Chelsea FC’s Romelu Lukaku.
Regarding the partnership between Manchester City and Therabody, James Baldwin, Head of Physiotherapy at the club, said: “Supporting our players to help them reach their potential and caring for their overall health and wellbeing is vital for our organisation, as we strive to deliver high-quality performances and push for success on the pitch.”
“We continually look for new ways to innovate and improve training and recovery for our players and through the partnership with Therabody, we will be able to provide best-in-class products, knowledge and resources to optimise training and recovery.”
About Kevin De Bruyne
Born on June 28th, 1991, in Drongen, Gent, Belgium, Kevin De Bruyne is regarded as one of the best offensive midfielders in the game. After playing for his hometown club KRC Genk, De Bruyne signed with Chelsea FC in 2012 but spent the season on loan at German side Werder Bremen.
Despite interest from clubs in the Bundesliga, he returned to London for the 2013/2014 season but only featured in three Premier League matches. De Bruyne decided to sign with VfL Wolfsburg in January 2014, where he immediately became an integral part of the team.
For his outstanding performances during the 2014/15 season which included scoring the deciding goal in the final of the DFB-Pokal, DeBruyne was named Germany’s Footballer of the Year. In August 2015, Manchester City made him the most expensive transfer in Bundesliga history.