The Los Angeles Lakers use the Hypervolt Plus massage gun, Hyperice ice compression wraps, the Normatec Pro 2.0 compression technology boots, and other recovery technology devices provided by Hyperice to optimize performance and accelerate recovery.
With Lakers legend Kobe Bryant being involved in the development of the Hyperice Knee and LeBron James being one of the early adopters, it just made sense for both parties to take their partnership to the next level and make Hyperice the Official Recovery Technology Sponsor.
James, Anthony Davis, and recent addition to the franchise Russell Westbrook are all investors in the Irvine, California-based company and have been using Hyperice’s recovery and wellness technology long before the partnership with the NBA franchise was made official.
Davis was obviously pleased to hear about the sponsorship agreement. “Similar to the Lakers, Hyperice innovates at a pace that far exceeds the competition and I’m thrilled that the Lakers are the first NBA team on their roster,” commented the eight-time NBA All-Star.
Statement by Anthony Katz, Founder and President of Hyperice
“[…] When I started Hyperice, I sought out Lakers players and training staff to validate our technology early in the product testing and development phases,” recalls Anthony Katz, Founder and President of Hyperice.
“Some of those products, and their future iterations, would go on to become industry changing and brand defining. After working with the team for nine years, we are proud to make our sponsorship official with the premier franchise in the NBA.”
Statement by Tim Harris, Lakers President of Business Operations
“We are excited to be the first NBA team to be officially sponsored by Hyperice,” confirmed Tim Harris, Lakers President of Business Operations. “We are committed to giving our players access to the best tools and technology to help optimize their performance and recovery.”
“Hyperice is the industry leader in this technology and we are thrilled to be able to provide our team with the latest and most advanced devices and equipment at both the UCLA Health Training Center and courtside at our games.”
About the Los Angeles Lakers
The Los Angeles Lakers are one of the most successful franchises in the history of the NBA. Originally based out of Minneapolis, the team moved to Los Angeles, California in 1960 and won their first title there in 1972 after securing five championships in their old location.
The Lakers became a powerhouse in the NBA during the 1980s under the new ownership of Jerry Buss and with Kareem Abdul-Jabbar, Magic Johnson, and James Worthy leading the franchise to five championships over the course of nine years.
After a period of struggling, the Lakers gained back their strength when they drafted Kobe Bryant and signed Shaquille O’Neal in the late 1990s, as the pair helped them win three consecutive titles in 2000, 2001, and 2002. The franchise added two more championships in 2009 and 2010 under the leadership of Bryant and Pau Gasol.
In 2020, NBA superstars LeBron James and Anthony Davis secured the 17th title for the Lakers, tying them with the Boston Celtics for most titles in NBA history. The franchise made big changes ahead of the 2021-2022 season, adding several star players including Russell Westbrook, Dwight Howard, and Carmelo Anthony to the lineup.
Featured image courtesy of Hyperice.