When you have to play 82 games and travel more than 40,000 miles just over the course of a regular season, everything that helps with recovery is worth a closer look.
And after early adopters like Kobe Bryant and LeBron James paved the way, Hyperice became the Official Recovery Technology Partner of the NBA to provide all players one of their handheld percussive massage devices – the Hypervolt Plus, which retails for $349 as of August 2021.
The world’s quietest massage gun was launched back in 2018 to help anyone move better and recover faster. Professional athletes using the device include NBA All-Star Blake Griffin from the Brooklyn Nets, wide receiver Juju Smith-Schuster from the Pittsburgh Steelers, and tennis star and four-time Grand Slam champion Naomi Osaka.
Hyperice NBA Partnership
The partnership was the subject of an NBA on TNT episode featuring Charles Barkley, Shaquille O’Neal, and other members of the crew, which led to a lot of publicity for the brand.
Jim Huether, Hyperice CEO Statement
“We share a common vision: to prioritize player health and optimize performance,” Hyperice CEO Jim Huether explained in a statement about the multiyear deal with the NBA.
“Now, for the first time ever, NBA athletes will have real-time access to cutting-edge recovery technology courtside. This partnership elevates the in-game experience and raises the wellness and recovery bar for sports leagues and organizations worldwide.”
Dan Rossomondo, NBA Senior Vice President Statement
“Our partnership with Hyperice furthers our commitment to optimizing player performance and recovery through innovative technology,” added Dan Rossomondo, NBA Senior Vice President, Media and Business Development.
“We are grateful to have the opportunity to team up with Hyperice as the NBA season restarts and offer the benefits of Hypervolt devices to players while they recover courtside.”
Anthony Katz, Hyperice Founder and President Statement
“Since the beginning of Hyperice, we have collaborated with NBA players and training staffs to develop technologies that would empower players to improve their performance and longevity,” said Anthony Katz, Founder and President of Hyperice.
“This partnership shows our continued commitment to advancing the game for future generations.”