The New York Yankees use the Hypervolt Plus massage gun and other recovery technology devices and tools provided by Hyperice to optimize player performance, mobility and extend player longevity.
The multi-year partnership with the Yankees is the first between Hyperice and an individual MLB team. As part of the deal, players will have access to Hyperice products in dugouts, bullpens, and training areas at Yankee Stadium.
Based in Irvine, California, Hyperice is also the Official Recovery Technology Partner of the MLB and has even received a strategic investment from the league. San Diego Padres shortstop Fernando Tatís Jr. is also an investor and brand ambassador.
Statement by Jim Huether, CEO of Hyperice
“The New York Yankees are one of the most iconic and innovative franchises on the planet with a fan base that extends to every corner of the globe,” said Jim Huether, CEO of Hyperice.
“By integrating Hyperice warmup and recovery products into the training room and in the dugout, we’re helping to optimize player performance, mobility and extend player longevity.”
Statement by Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships
The partnership will also see the Hyperice brand appear on in-Stadium signage and allow the brand to promote its partnership through advertising and intellectual property rights within the Yankees’ territory.
“We are very excited to begin our innovative partnership with Hyperice and look forward to working together to enhance Hyperice’s existing brand presence within professional sports,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.
About the New York Yankees
Established in 1901 in Baltimore and moved to New York City in 1903, the New York Yankees are arguably the most successful professional sports team in the United States and one of the most popular sports teams worldwide.
With 27 World Series championships, the Yankees have won more titles than any other franchise among the four major North American sports leagues and are often among the leaders in MLB attendance for both home and away games.
Unsurprisingly, the Yankees are the second-highest valued sports franchise in the United States and the world with an estimated value of $5 billion, according to Forbes magazine.
Featured image courtesy of Hyperice.