The California-based company became the Official Recovery Technology Partner of UFC in September 2020, just two months after reaching a similar deal with the NBA. As part of the deal, Hyperice and UFC will also co-create routines especially for MMA performance that will be available on the Hyperice app.
Bantamweight and Featherweight Champion Amanda Nunes was announced as Hyperice brand ambassador on the same day as the deal with the UFC. In April 2021, Strawweight Champion Zhang Weili became the second UFC fighter in the Hyperice lineup.
Duncan French, UFC Vice President of Performance Statement
“The core mission of the UFC Performance Institute is to assist our athletes reach peak performance, minimize injury, and promote recovery,” said Duncan French, UFC Vice President of Performance, UFC Performance Institute.
“Hyperice products align perfectly with this mission, as their products are designed to accelerate recovery time, enhance performance, and improve athlete longevity. We’re looking forward to utilizing their technology to support our athletes.”
Jim Huether, Hyperice CEO Statement
“UFC is one of the most dynamic and innovative global sports brands, and has truly revolutionized the MMA industry,” Hyperice CEO Jim Huether said in a statement.
“Now, UFC athletes and trainers have access to cutting-edge Hyperice products as fighters have begun to prioritize recovery, and for use in the state-of-the-art Las Vegas and Shanghai training facilities.”
UFC Performance Institute
Both the Las Vegas and Shanghai locations of the UFC Performance Institute got dedicated Hyperice stations, where fighters have access to the latest products of the Hypervolt, Venom, and NormaTec technology lines.
UFC’s first Performance Institute opened in Las Vegas in 2017 as the world’s first Mixed Martial Arts multi-disciplinary research, innovation, and training center.
Through the first three years of operation, over 500 athletes on UFC’s roster have utilized the facility and the services provided remotely. In addition, more than 100 NFL, NBA, NHL, MLB, and Olympic sports athletes have visited the facility for support during their off-season training.
In 2019, UFC opened the Performance Institute Shanghai, the world’s largest, state-of-the-art MMA training and development facility.
Nearly three times as large as the original UFC Performance Institute in Las Vegas, the 93,000 square-foot facility serves as a training hub to develop and support the next generation of MMA athletes from mainland China and the greater Asia-Pacific region.